Category:

Information Graphics, Typography, Social Media, Environmental Design, Civic Engagement, Design for Good

Design Challenge:

Team with the PLNU Office of Sustainability to promote Creation Care Week. The goal is to engage the PLNU campus community, spark conversation, create awareness, and inspire action around topics we all care about. Use Design Thinking’s human-centered research approaches and methods to create a climate change awareness campaign focusing on the things we all care about and how climate change is impacting these things. Explain what is currently being done collectively to mitigate climate change and share actions individuals can take. Use social science research findings to effectively communicate about climate change in a polarized world.

Creative Solution: 

For PLNU’s Creation Care Week, I focused on textile reuse and repurposing to highlight the environmental impact of waste. I designed and constructed a dress from painter’s canvas scraps, demonstrating how discarded materials can be given new life. I photographed the dress and used typographic hierarchy to communicate the issue’s urgency. The campaign included Instagram posts for the sustainability department, a printed poster displayed on campus, and takeaway cards with repurposed keychains sewn from fabric scraps—engaging students with a tangible reminder of sustainability in action.

Deliverables:

24" x 72" Interactive Banner for Campus Column, Interactive social media component, Take-away item